Eric LeVine

75 Minutes

Where wine, community, and technology converge, you'll find the phenomenon of CellarTracker and its founder Eric LeVine.

The numbers are staggering: 1.1 million registered users have tracked 200 million wines and posted more than 12 million reviews.

Eric takes us through the story of CellarTracker's beginning with his years at Microsoft, which coincided with his growing love of wine. As his personal cellar expanded, he grew frustrated trying to manage it using a spreadsheet. Putting his coding skills to work, in March 2003 Eric created CellarTracker in a rudimentary form.

Within months he opened the website up, at no cost, to other users. And In a move that pre-dated Facebook and the coming social media boom, CellarTracker incorporated a sense of community with its shared tasting notes.

Collectors flocked to the site and by 2018 CellarTracker had racked up more than 7 million tasting notes and had tracked 100 million bottles.

Over the past 23 years the site has evolved, offering collectors greater freedom to share their wine impressions with each other and more ways to enjoy their cellar holdings. Eric lays out what's coming for the site, including exciting new features powered by AI.

Learn more: cellartracker.com